I Help Turn Data into Decisions

Hi, my name is Richard Farr and I work remotely as a freelance data scientist. I have a Masters degree in Economics from The Florida State University and a Graduate Certificate in Data Science and Business Analytics from The University of Texas at Austin.

Since I was young, I've always enjoyed solving puzzles and tinkering with computer code. So that’s how I look at the big data sets generated by businesses today. I see the area of business data science as just another puzzle with patterns in data to exploit (using code), in order to generate profit.

I've been working at the intersection of business and data for over 20 years and I have experience with high frequency trading, managing large advertising budgets, conversion rate optimization, and marketing analytics.
I'm originally from England but moved to the US at 13 so you'll hear remnants of an English accent. Don't ask if I'm Australian - that's a completely different accent :-)

Your data always tells a story. I love finding and exploiting patterns in business data to generate profit. If you've got a data problem that needs solving, lets meet soon.

Schedule a time

WARNING: I'm good - really good - at defining problems and using data to solve them, but I'm NOT a yes man. If you're looking for someone to follow your system and check off tasks in your list, then we're not a fit.

But if you're ready to discover what insights your data holds, and you're not afraid of brutal honesty, then schedule a time - let's talk.

Contact

Richard is obsessed with finding areas of opportunity for his clients by digging deeply into the analytics and focusing on what's working.

Michael Davis

After years of working with vendors who simply turn the knobs and hand you a report, it was exceptionally refreshing to work with Richard who provides candid feedback and truly understands the full lead lifecycle from intention to conversion and how it impacts your marketing efforts.

Nick Hotalling

Sr. Software Engineering Manager

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