You have a few very different customer types, so it's ineffective to email them all the same newsletter. You want to be able to segment your customers so that you can send them more targeted offers that lead to higher conversion rates.
Use a machine learning clustering algorithm to determine how many clusters of customers you have. Then, place each customer in the appropriate segment so that you're sending a unique offer that's irresistible to each segment.
Good at defining and solving problems but not a yes man. Not a fit if you're looking for someone to check off tasks in your list.
If you're not afraid of brutal honesty, schedule a time - let's talk.
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Richard is obsessed with finding areas of opportunity for his clients by digging deeply into the analytics and focusing on what's working.
After years of working with vendors who simply turn the knobs and hand you a report, it was exceptionally refreshing to work with Richard who provides candid feedback and truly understands the full lead lifecycle from intention to conversion and how it impacts your marketing efforts.
Sr. Software Engineering Manager
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